Schwan's Company Trade Marketing Manager in Bloomington, Minnesota


At Schwan’s Company, we are driven to bring our customers delicious foods and reliable services. That's how we grew from a "one-man-and-a-truck" delivery business in rural Minnesota to a multibillion-dollar private company with thousands of team members nationwide. Our commitment to delicious foods shows in all we do, from careful ingredient selection and quality food making to delivering a great experience wherever you shop and eat.

The foods we make reach customers in many ways. We deliver directly to our customer's homes through our popular food-delivery business, offer well-known retail brands such as Red Baron®, Freschetta®, and Tony's® pizzas, Pagoda® snacks and appetizers, and Mrs. Smith's® and Edwards® desserts, and bring innovative food solutions to our customers in the food-service industry. To learn more, visit us at

The incumbent in this role is a trade and sales expert that is responsible for working with national customer teams specific key channel customers or brokers to drive sales and trade initiatives for the organization. This position will work closely with field sales marketing R&D and operations personnel to ensure alignment with the go-to-market strategy; and will be responsible for the development of effective strategies trade goals segments and customer plans to achieve annual volume and profit plan goals. This position will also work with the finance team in trade analysis and manage the overall trade budget for their respective customer or channel.

Work with sales leadership and marketing teams in the annual planning process to develop the annual trade marketing review for the customer or channel.

Participate in the development of category or customer strategies as well as the selling/marketing/promotional plans for the customer or channel. Ensure timely execution and management of strategy initiatives and the processes' key elements.

Provide sales and trade expertise in the development of customer or broker programs and supporting material. Ensure alignment across sales and marketing teams to ensure effective field sales execution.

Work closely with marketing team to develop annual volume and trade spending plans for the customer's or channel's categories and brands.

Oversee customer or channel trade fund allocations targets and account- specific promotion planning. Manage and reconcile trade funds. Conduct and review post promotion ROI analyses.

Create and communicate all promotional elements to support programs- including the creation of new launch selling tools. Rank track and publish all new launch results.

Track performance on a continuous basis to ensure that volume goals are achieved within trade spending parameters. Review markets with problems and/or areas for opportunity and develop action plans accordingly.

Ensure the continual development of overall category expertise that will position the division as the category expert with customers. Develop presentations that will enhance the customer and division profits.

Manage train and develop subordinates if applicable.

Responsible to conduct yourself and ensure your subordinates (if applicable) conduct themselves in a manner consistent with company mission values code of ethics policies and other standards of conduct.


Education: Bachelor's degree or equivalent

Years of Related Experience: 7-9 years related experience (preferably in CPG or retail trade industry with HQ sales planning or category management). Experience in a customer facing role (ex. Account Management or Category Management) are a plus.

Knowledge/Skills/Abilities: Strong analytical background with prior knowledge in trade optimization programs and trade expenditure policies; Strong communication and influencing skills; Strong leadership organizational project management and time management skills; Intermediate PC skills including the Microsoft Office Suite and Outlook; Knowledgeable with industry best practices and programs

The employing subsidiaries of Schwan’s Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.


Business Unit: Schwan's Consumer Brands, Inc.

Req #: 18004878