Schwan's Company Senior Marketing Manager - Red Baron Pizza in Bloomington, Minnesota


The Senior Marketing Manager is responsible for leading and delivering the annual brand plans for our largest book of business in our Retail division! Red Baron is the #2 share leader in the frozen pizza category. This is a great opportunity to help impact our top and bottom line, and have major influence in the organization. As the Sr Marketing Manager you will do strategic planning, P&L management, forecasting, new product innovation, and pricing and lead integrated marketing programs. You will partner cross-functionally with executive leaders in defining strategy, leading execution, and establishing and assessing key performance indicators. There are two Associate Marketing Managers that report to this Senior Manager.

Key Responsibilities:

  • Accountable for developing, communicating, and executing brand objectives, strategies, and tactics for growth

  • Manages the brand equity and develops creative platforms and marketing programs that support the growth and development of the established equity

  • Manages brand P&L in the areas of sales/volume, trade spending, revenue reductions, cost of goods, and advertising

  • Leads and facilitates coordination with internal functions in support of executing the annual brand/product plans including the areas of Sales, Trade Marketing, Manufacturing, Demand Planning, Cost Accounting, Finance, Information Services, Legal and Business Development

  • Accountable for developing long term brand vision and innovation plans (3 - 5 years)

  • Manages marketing associate(s)- directing daily activities and providing coaching and development


Education: MBA required

Years of Related Experience: Minimum of 7 years related experience.


  • Strong results orientation driven by curiosity, passion, and personal accountability

  • Excellent communication skills including strong presentation skills

  • Competent in evaluating and leveraging primary and secondary research, syndicated data, and financial information to develop strategic and tactical recommendations

  • Ability to develop and work within budgets

  • Interpersonal effectiveness

  • Prior people management experience required

  • Thorough understanding of general business principles, including effective analytical skills

  • Ability to work collaboratively and lead cross-functional teams to deliver results

The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.

Business Unit: Schwan's Consumer Brands, Inc.

Req #: 18006328