Schwan's Company Marketing Manager in Bloomington, Minnesota
At Schwan’s Company, we are a fast-paced, innovative team, focused on bringing delicious foods to our customers. If you’re passionate about food and creating a successful future, this is the place for you. Based in Minnesota, Schwan’s is a national, multibillion-dollar company that manufactures and markets quality foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony's® and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts, Pagoda® Asian-style snacks and Schwan's® home delivery. To learn more about Schwan's, visit www.SchwansCompany.com .
We are searching for dynamic and forward-thinking Marketing Managers to work within one of our three business units: Consumer Brands, Food Service, or Home Delivery Service. As a Marketing Manager, you will be responsible for leading and delivering the annual brand plans through strategic planning, P&L management, forecasting new product innovation, pricing and effective marketing programs. You’ll have the opportunity to work within one of our exciting business units; run one of our retail brands, take the helm of a Food Service channel or running a product category within our home delivery business. In all roles you will partner cross-functionally with senior leaders in defining strategy, leading execution, and establishing and assessing key performance indicators. Some roles will have an emphasis on product innovation strategy, or E-commerce.
In joining Schwan’s as a Marketing Manager, you are joining a marketing team that invests in your development and supports development moves within and across the function. You will have opportunity to hone both marketing competencies and leadership skills to accelerate your career.
You will lead strategy and develop growth plans for one of several key channels (K-12, C-Stores, Retail Accounts) or Product portfolios (Pizza, Asian, Desserts). You will also Identify and commercialize Channel-specific and cross-channel innovation. Food Service is a dynamic channel where you will need to develop strong relationships with the sales teams to identify and prioritize customer opportunities.
You will be responsible for our category leading consumer brands: Red Baron & Freschetta Pizza, Edwards Desserts, among others. In this role, you will establish the vision & purpose for our brands, develop clear, actionable strategies for bringing those visions to life and execute the annual plans to deliver on your P&L commitments. There are also opportunities to work across various disciplines including integrated marketing, eCommerce, and growth or margin innovation. In consumer brands you are the brand entrepreneur, leveraging and developing your toolkit as a business owner across all levers of the P&L to deliver top & bottom line growth.
You will play a key role in building and supporting the management of our portfolio of foods for home delivery. This is a fast paced environment with high exposure to digital and At-The-Door brand marketing, social media and merchandising. You will provide thought leadership on brand and product management as well as marketing communications leveraging the brand pillars, insights and research and driving consideration and trial of a portfolio of 300+ items. This includes how the portfolio is represented in all internal & external communications such as our shopping guides, digimags, social and email, Schwans.com and Mobile as well as sales materials.
Responsibilities may include:
Accountable for developing, communicating, and executing brand objectives, strategies, and tactics for growth
Manages brand equity and develops creative platforms and marketing programs that support the growth and development of the established equity
Manages brand P&L in the areas of sales/volume, trade spending, revenue reductions, cost of goods, and advertising
Leads and facilitates coordination with internal functions in support of executing the annual brand/product plans including the areas of Sales, Trade Marketing, Manufacturing, Demand Planning, Cost Accounting, Finance, Information Services, Legal and Business Development
Accountable for developing long term brand vision and innovation plans (3 - 5 years)
May manage marketing associate(s)- directing daily activities and providing coaching and development
Analyze multiple categories to understand consumer jobs to be done, underlying performance drivers, identify whitespace and define topline growth opportunities
Creatively assess category opportunities and define Schwan’s brand’s sustainable competitive advantage and differentiation in that space
Develop holistic business cases to justify time, $$ and resource investment
Education: MBA Degree required
Years of Related Experience: 6+ years of related experience. Food or CPG experience strongly preferred
Strong results orientation driven by curiosity, passion, and personal accountability
Excellent communication skills including strong presentation skills
Thorough understanding of general business principles, including effective analytical skills
Ability to work collaboratively and lead cross-functional teams to deliver results
Competent in evaluating and leveraging primary and secondary research, syndicated data, and financial information to develop strategic and tactical recommendations
Ability to develop and work within budgets
The employing subsidiaries of Schwan’s Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
Business Unit: Schwan's Food Service, Inc.
Req #: 18007317