Schwan's Company Associate Marketing Manager in Bloomington, Minnesota
At Schwan’s Company, we are a fast-paced, innovative team, focused on bringing delicious foods to our customers. If you’re passionate about food and creating a successful future, this is the place for you. Based in Minnesota, Schwan’s is a national, multibillion-dollar company that manufactures and markets quality foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony's® and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts, Pagoda® Asian-style snacks and Schwan's® home delivery. To learn more about Schwan's, visit www.SchwansCompany.com .
We are searching for Associate Marketing Managers to work within one of our three business units: Consumer Brands, Food Service, or Home Service. As an Associate Marketing Manager, you will be responsible for driving profitable, sustainable topline growth within one or several of the Schwan’s food categories (pizza, snacks, baked desserts, ice cream and more). You’ll receive an opportunity to hone your skills in brand building, innovation and renovation, with a heavy focus on product development, project management and customer development. You will also work with a cross-functional team to develop brand new food items – from ideation to execution - and have input into a multiyear planning process. You will also get experience with integrated marketing communications.
In joining Schwan’s as an Associate Marketing Manager, you are joining a marketing team that invests in your development and supports development moves within and across the function. You will have opportunity to build both marketing competencies and leadership skills to accelerate your career.
You will lead strategy and develop growth plans for one of several key channels (K-12, C-Stores, Retail Accounts) or Product portfolios (Pizza, Asian, Desserts). You will also Identify and commercialize Channel-specific and cross-channel innovation. Food Service is a dynamic channel where you will need to develop strong relationships with the sales teams to identify and prioritize customer opportunities.
You will be responsible for our category leading consumer brands: Red Baron & Freschetta Pizza, Edwards Desserts, among others. In this role, you will establish the vision & purpose for our brands, develop clear, actionable strategies for bringing those visions to life and execute the annual plans to deliver on your P&L commitments. There are also opportunities to work across various disciplines including integrated marketing, eCommerce, and growth or margin innovation. In consumer brands you are the brand entrepreneur, leveraging and developing your toolkit as a business owner across all levers of the P&L to deliver top & bottom line growth.
You will play a key role in building and supporting the management of our portfolio of foods for home delivery. This is a fast paced environment with high exposure to digital and At-The-Door brand marketing, social media and merchandising. You will provide thought leadership on brand and product management as well as marketing communications leveraging the brand pillars, insights and research and driving consideration and trial of a portfolio of 300+ items. This includes how the portfolio is represented in all internal & external communications such as our shopping guides, digimags, social and email, Schwans.com and Mobile as well as sales materials.
Responsibilities may include:
Lead cross-functional teams in execution of business plans, including commercialization of new products, product renovations, and/or marketing communication elements
Lead stage gate process, including new project kick off, action planning, holding team accountable for deliverables and presenting to senior leadership at gate meetings
Participate in creating annual business plans and three year strategic growth plans, including sales and profit forecasts, P&L management, as well as product, promotion, pricing, distribution strategies and tactics.
Supports development of integrated marketing plans, partnering with brand teams, internal and external agencies
Monitor trends, competitive activity, and use available data sources (qualitative and quantitative) to identify and recommend business growth opportunities
Collaborate with internal and external partners to evaluate and increase the effectiveness of current in-market marketing programs
Analyze and investigate variances between actual and projected revenue and profit
Manage marketing budget
Analyze multiple categories to understand consumer jobs to be done, underlying performance drivers, identify whitespace and define topline growth opportunities
Creatively assess category opportunities and define Schwan’s brand’s sustainable competitive advantage and differentiation in that space
Develop holistic business cases to justify time, $$ and resource investment
Education: MBA completed or in last semester of study and able to work full time while finishing MBA program.
Years of Related Experience: Typically has a minimum 4 years related experience, prior to MBA.
Intellectually curious, analytically minded and passionate “self-starter”
Consumer first mind-set
Excellent communication skills including strong presentation skills
Thorough understanding of general business principles, including effective analytical skills
Strong project management skills including detail orientation
Ability to work collaboratively and lead cross-functional teams to deliver results
Passion and accountability to drive growth
The employing subsidiaries of Schwan’s Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
Business Unit: Schwan's Food Service, Inc.
Req #: 18007316